Snow is a cloud-based Artificial Intelligence (AI) platform developed by Salesforce for natural language processing (NLP) tasks. It works by recognizing entities and extracting relevant keywords from conversation. It can be used for a wide range of applications, from simpler NLP tasks to more complex interactive conversations such as customer support, document classification, intent recognition and personalized recommendations. Snow incorporates cutting-edge machine learning models like BERT, ELMo and GPT, which give it the accuracy and robustness to handle larger and more complicated conversations with ease. Snow's intuitive user interface and pre-trained models accelerate the development of complex AI solutions.